Problem: 2016 was the warmest year on record, meaning that 2 of 40,000 penguins in the Antarctic survived. BAS needed more recruits to research the reasons behind this travesty.
Solution: BAS will launch a series of temperature controlled cabinets containing ice sculpture penguins that will be placed in the centre of the UK's largest cities. When the social conversation around the penguins is high, the temperature will remain low. Yet, when the conversation drops offline, the temperature will rise and ultimately all the penguins will melt - highlighting the melting of the Antarctic ice caps as an irreversible process.
PETA Bites Back
Problem: Many people are ignorant to the brutality behind keeping wild animals in a captive environment and view a day at the zoo as simply a light-hearted, family affair.
Solution: By adding a sinister twist to seemingly pleasant descriptions, we highlight the shocking cruelty that animals in zoos and aquariums are faced with.
Problem: Londoners are the most sleep deprived inhabitants of the entire UK, which cost us £40 billion in 2017 on 'lost productivity'.
Solution: Google Maps launches partner app - Google Naps - that allows exhausted Londoners to locate their nearest nap spots.
Claim The Flames
Problem: Men have been dubbed 'King of the BBQ' since we can remember and are very quick to create excuses why women should busy themselves with other things other than getting involved in this heavily male dominated sphere.
Solution: By flipping 1950's housewife stereotypes on their head, Weber present themselves as the BBQ for strong, independent women.
Permanent Markets, Permanent Memories
Problem: Dementia is currently the leading cause of death in the UK, with over five hundred and twenty thousand sufferers in our country alone.
Solution: Victims are losing their ability to remember their own identities, so Sharpie step in to help make their memories 'permanent' before they fade away.
The World's First Long Hot Water Bottle
Problem: The world's first long hot water bottle needed a new brand ethos that demonstrated the importance of putting time aside for oneself.
Solution: For Mothers Day launch, YuYu bottles released their new campaign that focused on the importance of 'Yu Time'. This featured as a full page ad in the Metro on the lead up to Mothering Sunday.
Problem: Publicly advertising job vacancies for Mi6 is the opposite of secrecy and discretion - everything the organisation stands for.
Solution: Play off the irony of advertising confidential information.
Problem: People dislike white, viscous suncream that leaves blotches all over the skin.
Solution: Physically demonstrate the opacity of Riemann P20's invisible sun protection.