This time about a year ago, I discovered the plethora of unrecognised advertising genius that is Twitter’s community of One Minute Briefers.
Orchestrated by Trunk’s creative director Nick Entwistle - One Minute Briefs does pretty much what it says on the tin. Whether you’re a professional copywriter, an aspiring strategist or even a banker (with a shred of creativity), you have exactly one minute (although few stick to this) to scribble down the first thing that comes to your mind for the brief of the day. Be that grated cheese, boomerangs or extra large condoms - one minute briefs is the perfect platform for anyone and everyone to get their ideas out there, gather some (normally very friendly) peer critique and test out their skills as an advertiser. However, we also have plenty of people in our community that merely fancy a daily creative release from their hectic lives. Whatever the motive, OMBLES (the society’s members) are perhaps the most welcoming, supportive and encouraging group of people I’ve ever come across. A year ago when I was attempting to enter the industry and build a portfolio, I started entering a couple of ideas into the daily competition and after learning that not everyone found my work completely hopeless and lacklustre, my confidence grew a little after each entry.
Recently, OMB came under some harsh criticism. The topic of the day was a brand of rather saucy lingerie and as you can imagine the entries were anything but PC. And, naturally - being the target audience, women were the subject of the lewd puns and sexualised imagery. Nick, being the man who publicises and retweets all the entries unfortunately received the brunt of this abuse. The entire aim of the OMB community is to allow creative people uncensored, unfiltered freedom of expression because more often than not creative thoughts are stifled and even killed off before they’ve even had a chance to develop by the nagging doubt that the idea isn’t 100% ‘politically correct’. Don’t get me wrong, a sexist, derogatory advert doesn’t deserve any recognition - let alone smutty laughs of appreciation - however, that judgement is up to the OMB community to decide for themselves, and that they did. The adverts which were inappropriate did not receive many - if any - ‘favourites’ on twitter, demonstrating that this community knows what work deserves praise and what doesn’t and therefore doesn’t require any other external restrictive form of censorship.
I am very proud to be a member of such an inspiring group of people and I was fortunate enough to put faces to twitter handles at the OMB Live event last week hosted at Cargo Shoreditch where we listened to talks from OMB prodigies themselves and the founder of Creative Equals, speed networked and downed complimentary jäger bombs to loosen up before the OMB live tournament. We all made some fantastic connections and had a bloody good time doing so and I got on the tube (a bit emotionally tipsy) thinking about how grateful I am to One Minute Briefs for establishing a home for such a supportive community of unrestricted creativity.