Can you be a creative without buying the whole of Adidas?
‘Whosoever desires constant success must change his conduct with the times’ (Machiavelli 1940: 74)
This piece is an exploration of ambient adverts that play off our cognitive biases, thus making them more effective.
Wolf: ‘Oh, little girl! What a beautiful cloak you have.’
Little Red Riding Hood: ‘All the better to hide my subliminal desires, my dear.’
Read about a not so little Red Riding Hood - the sexual icon, provocateur and perpetrator that features in many modern day advertisements.